Global construction machinery ＂century old shop＂ optimistic about Chinese market
pubdate:2021-03-17
"We are very confident in the Chinese economy and the Chinese market." At the Changsha International Engineering Machinery Exhibition 2019, maximillano Cassini, head of global brand marketing of kenew Dutch industry group, said.
The global industry giant, who came to China to participate in the "first show" of the construction machinery exhibition, is "sorry" for not getting more exhibition area earlier. He hopes to regard it as a "frontier position" to expand the Chinese market and share the dividend of the rapid development of emerging markets.
The Changsha international engineering machinery exhibition attracted 1150 enterprises to participate in the exhibition, with the proportion of international enterprises over 22%, including 24 top 50 global construction machinery manufacturers, including world-class "100 year old shops". Caterpillar, John deer from the United States, Hitachi construction machine in Japan, Liebherr in Germany, modern heavy industry in Korea, etc., carry the latest engineering "heavy weapons" to compete in the same competition.
From "mini excavation" to "giant excavation", from hybrid power to 2D slope control system, foreign engineering machinery enterprises have taken out "home-based skills" to fully demonstrate technical advantages and product strength. This is based on the importance of the Chinese market and confidence in the Chinese economy.
"Not only is it engineering machinery, but the whole industry of China has gone through the stage of" world factory ", and has become a key town for R & D and consumption Li Jingjun, the head of engineering machinery division of modern heavy industry (China) Investment Co., Ltd., said that Korean construction machinery officially entered the Chinese market in 1992, established production base in China in 1995 and R & D department in China four years ago.
"I am very optimistic about the vitality and future prospects of China market, which has brought about 5 tons to 15 tons of medium and small excavators for the construction of new rural areas." Li Jingjun revealed that modern heavy industry has now cooperated with Chinese enterprises to develop products and export them to all over the world.